Copywriting Tips - 5 Words You Should Never Use
by Steven Wagenheim
Copywriting Tips - 5 Words You Should Never Use
The first, and probably most deadliest word you should never use in your copywriting is the word 'buy.' The reason for this is because when
people hear the word buy they immediately think of spending money, and people don't like spending money. So this word will immediately turn them
off on your sales copy. Instead, you want to use the word 'claim' because there is no connection with spending money.
The second word you never want to use in your sales copy is the word 'learn.' The reason for this is because learning is hard. Learning makes
people think about what they used to do in school that they hated so much. Instead of using the word learn, use the word 'discover.' This will
make it appear as if the information magically entered their brain. This is a much better word.
The third word you never want to use is the word 'tell.' Nobody likes to be told anything. Instead what you want to do is use the word
'reveal.' For example, you might say something like, 'I will reveal to you the secrets of making money online.' This is much better than 'I will
tell you how to make money online.' So never use the word tell. Instead, use the word reveal.
The fourth word you never want to use is the word 'things.' This is one of those very general words that really doesn't reveal anything to the
person reading the copy. Instead, you want to use words like 'tips,' 'tricks,' and 'techniques.' These words are much more colorful and
descriptive and will work a whole lot better in your sales copy.
The fifth word you never want to use in your sales copy is the word 'stuff.' This is another one of those words that amateurs use when that
say things like 'When you learn this stuff...' Absolutely horrible. Instead, you want to use the words 'insider secrets' or 'secrets.' So the
sentence you would use would be something like 'When I reveal to you these insider secrets...' and so on.
By staying away from these 5 words, you will greatly improve your sales copy.
To YOUR Success,
Steven Wagenheim
Want to write killer articles? Want your bios to sizzle? Want to get people flocking to your site like bees to honey? Check out a book that I
personally wrote called 'The Complete Article Writing And Marketing Guide' which you can find at http://www.stevewagenheim.com/ under the products section. This is my own personal site made especially for writers and
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